Den is an environmentally-conscious energy company working on an innovative system that allows you to manage your home heating from anywhere across the globe using a mobile app.
Overview
Den aimed for an identity that outshines typical energy companies. Being a new player, they wanted an identity that's reliable, family-oriented, and environmentally aware. Den's goal is to stand out in the energy industry, particularly among young homeowners. As such, their identity needed to feel gentle, modern, and welcoming.
Approach
The answer was to create an identity that captures the fusion of technology and nature. Through its vibrant forms and approachable details, it embodies the modern and friendly image that Den aims to project to its customers. This unique approach grants them a personal and charismatic advantage over other established energy firms.
