Mixed Up Drinks Co. are well established in the alcoholic beverage market. Here, they present their new range of alcohol-free cocktails, called as Zero Alc.
Overview
They saw a chance in the alcohol-free cocktail market and wanted packaging that matched the lively and bold nature of their drinks. They aimed for their cocktails to really catch the eye compared to their competitors, so they needed a design that was fun, vibrant, and easily noticeable on store shelves with other non-alcoholic drinks.
By showcasing the ingredients and flavours on the packaging, I made sure their product would catch the eye. This also helped people easily tell the flavours apart, even from a distance. Along with the stylish vintage typography and a fizzy texture, all these elements came together to create the exciting and successful market debut the company had hoped for.